Joiner Nicole Schlegel and Kate HawkinsVice President of Global Digital Marketing, Universal Pictures
June 24, 2022 Panel discussion: “Using TikTok to marry creators with global movie IPs”
Los Angeles and Toronto, June 24, 2022 /PRNewswire/ – QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF) Announced Glenn GinsburgPresident of Quyou Media U.S. Influencer Marketing Business Unit to speak on a panel at VidCon 2022 today Nicole Schlegel and Kate Hawkins They are both vice presidents of global digital marketing for Universal Pictures. The title of the panel was: “Using TikTok to marry creators with global movie IPs.” This will mark the first in-person and live VidCon 2020 since the start of Covid-19, which has led to the cancellation of the large annual event that drew fans, creators, executives and brands from the social video and influencer marketing space . VidCon 2022 is being held June 22 to June 25 at the Anaheim Convention Center.
The VidCon panel will discuss how the partnership between Universal Pictures and QYOU Media leverages a range of unique approaches on TikTok to target family and mainstream audiences. This unique strategy has helped drive engagement on the TikTok platform for Universal’s major franchises, including Croods, Sing 2, and Boss Baby 2. A large number of well-known TikTokers put these campaigns to record highs both on TikTok and at the box office.
QYOU Media’s Influencer Marketing business unit continues to build significant traction in film, TV, gaming and consumer products in 2022. This year alone, the company has launched campaigns related to 7 different films, which have been No. 1 at the box office. The business unit is striving to break all previous quarterly and annual revenue records and has built the strongest and most active business pipeline since its inception.
“We’re excited to be joining this panel discussion with our good friends and colleagues at Universal. It takes an integrated team from all sides to really bring these events to life and provide a platform that can bring these iconic assets to the life on social platforms,” said Glenn Ginsburg, President of QYOU Media. “We look forward to continuing to break new ground on TikTok as it cements its position as a must-have platform to market brands and products not only to younger audiences, but families and people of all ages.”
About QYOU Media
QYOU Media in India and U.S. Produce and distribute content created by social media and digital content stars and creators.exist Indiathrough our flagship brand, Q and the recently launched Q Marathi and Q Kahanian and Q comedy, we curate, produce and distribute premium content for cable and satellite TV, OTT, mobile, smart TV and app-based platforms, including TV networks and VOD.our India Based on the influencer marketing department, car boxis among Indian The leading influencer marketing platform connecting brands and social media influencers.exist U.S., we create and manage impactful marketing campaigns for major movie studios, game publishers and brands. Founded and created by industry veterans from Lionsgate, MTV, Disney and Sony, QYOU Media reaches more than 1 billion consumers worldwide each month with content focused on millennials and Gen Z.Experience our work qyoumedia.com, www.theqyou.com and www.theq.tv
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SourceQYOU Media Inc.