Chinese NEVs Shine at Thailand Auto Show; more export opportunities expected amid global energy crisis

Chinese NEVs Shine at Thailand Auto Show;  more export opportunities expected amid global energy crisis
A NEV manufacturing line in southwest China's Chongqing Municipality Photo: VCG

A NEV manufacturing line in southwest China’s Chongqing Municipality Photo: VCG

China’s leading new energy vehicle (NEV) manufacturers showcase their latest models at the 39th Thailand International Motor Expo in Bangkok, running through December 12, as Chinese auto brands accelerate their global momentum and enhance their international competitiveness.

Industry experts said that the low-carbon and green transformation of many countries, as well as tight power supplies in regions such as Europe, will create new opportunities for China’s NEV exports, and Chinese brands should continue to improve their capacity. technology, intensify localization and after-sales service. to promote a better brand image.

Attract attention

China’s leading SUV manufacturer Great Wall Motor (GWM) unveiled its Ora Grand Cat, the ORA brand’s first premium pure electric coupe, in addition to best-selling vehicles including the Haval H6 Hybrid, which was used as one of the official logistics vehicles for the APEC Economic Leaders’ Meeting in November, according to a company press release.

GWM also held its first overseas dealer conference in Thailand during the auto expo, attracting more than 200 auto dealers from 50 countries and regions to experience its advanced models and technology.

SAIC Thailand features nine models at the expo, including three pure electric vehicles, among which the MG4 is the first rear-wheel drive electric vehicle launched in the Southeast Asian market, Xinhua news agency reported.

According to the Chinese automaker, the new model offers a better driving experience compared to similar models in terms of control and stability, and has garnered positive reviews from local motorists.

Another NEV brand, BYD, highlighted BYD ATTO 3, its first passenger car model for the Thai market. It also introduced two flagship models of Tang EV and Han EV and unveiled four best-selling models including Qin Plus DM-I and Song Plus DM-I, the company said in a press release.

Prior to the Bangkok International Motor Show, Chinese NEVs were in the spotlight during the Paris Motor Show in October and at the Dragon Gear 2022 held in Kuwait, a special exhibition for Chinese vehicles in September.

“The development of China’s domestic auto brands has entered a new phase, with the country’s leading position in new energy technologies bringing new opportunities for the country’s NEVs. a good opportunity for China’s NEV export Cui Dongshu, secretary general of the China Passenger Car Association, told the Global Times on Monday.

Chart: Xia Qing/GT

Chart: Xia Qing/GT

Increase in exports

As overseas auto demand continues to pick up, combined with the recovery of China’s industrial chain, Chinese auto exports, especially NEVs, have seen rapid growth this year. According to data from the China Passenger Car Association, China’s auto exports approached 2.62 million units in the first 10 months of the year, up 52 percent from a year earlier. NEV exports experienced year-on-year growth of 86 percent to reach 850,000 units.

Since the beginning of 2022, an increasing number of Chinese NEV brands have been focusing on their international presence, and their overseas design continues to gradually expand from traditional markets such as Africa and the Middle East to the US and Europe. For example, domestic automakers such as BYD and Nio are entering new markets, including the Netherlands, Germany, and Sweden.

Fueled by growing demand abroad, Chinese automakers have expanded their investment in their own ships to transport vehicles abroad.

On November 26, COSCO Shipping Car Carriers Co, carrying 3,859 Chinese-made vehicles, left Shanghai for Dubai’s Jebel Ali port and Saudi Arabia’s Dammam port. It marks the opening of the first automobile shipping route linking Shanghai and the Persian Gulf.

The company said it has started building new ships, plans to deploy another 15 large-scale car ships with a capacity of 7,000 to 8,600 units, and will continue to expand routes to Europe, South America, Australia and other regions to secure the supply chain. industrial. stability for China’s auto industry.

The strong growth of China’s auto exports is mainly due to a stable domestic industrial chain and the exploding market for NEV vehicles, according to Pan Helin, co-director of Zhejiang University’s Research Center for Digital Economy and Financial Innovation.

Cui said Chinese auto brands need to make improvements in technology, location, as well as charging and after-sales services to win new consumers and create a positive brand image.

In addition to strong cooperation with local partners, Chinese auto brands should strive to make breakthroughs in key components, power batteries and chips to jointly contribute to the transformation and upgrading of the local auto industry with a focus on win-win results. the experts stated.

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