Refugees in Jordan receive winter clothing vouchers from Saudi Arabia’s KSRelief

Refugees in Jordan receive winter clothing vouchers from Saudi Arabia’s KSRelief

RIYADH: Saudi Arabia is poised to take center stage as the global fashion industry gathers in Riyadh for a major international conference.

Leading regional and global figures will discuss key industry issues such as sustainability, entrepreneurship, diversity and culture, and innovation during the three-day Fashion Futures gathering.

The event will also provide a showcase for Saudi designers and brands to display and sell their wares.

The three-day Fashion Futures gathering will also provide a showcase for Saudi designers and brands to showcase and sell their wares. (Supplied)

And alongside the conference will be the Fashion Fabrics Expo, the world’s largest showcase dedicated to sustainable sourcing.

Organized by the Saudi Fashion Commission, the annual conference will take place at the City Hub in Prince Mohammed bin Salman Nonprofit City from November 17-19.

It will feature speakers, industry influencers, retail activations, and pop-up events, as well as panel discussions, networking, Q&A, master class sessions, and a closed block party.

Conferences like these are so important because they provide the opportunity for our talent to receive well-deserved international recognition.

Princess Reema bint Bandarcommission board member

Princess Reema bint Bandar, a member of the commission’s board, said: “The Fashion Futures conference showcases the incredible talent and thriving fashion scene in the Kingdom. It is a testament to our Saudi talent, creativity and collaboration.

Princess Reema bint Bandar

“Conferences like these are so essential because they provide an opportunity for our talent to receive well-deserved international recognition.”

To promote the importance of education, learning and global exchange, the commission has collaborated with various partners and creatives to organize debates and specialized masterclasses.

Abdullah Abo Milhim, a professor at the Italian design school Istituto Marangoni, will give a masterclass on the business side of fashion, focusing on market development, innovation trends, digital transformation, supply chains and merchandising.

The three-day Fashion Futures gathering will also provide a showcase for Saudi designers and brands to showcase and sell their wares. (Supplied)

One of the event’s partners, Chalhoub Group, will present a workshop, led by The Greenhouse, in support of growing local talent, focusing the group’s initiatives towards innovation and entrepreneurship.

Bachar Sabbagh, Group Managing Director for Saudi Arabia, said: We are fortunate to be part of the growth and transformation taking place in Saudi Arabia, scaling to new heights nurturing Saudi talent, delighting consumers and shaping the retail sector of the Kingdom.

“Over the past few years, Chalhoub Group has worked to create partnerships with public and private partners to enhance cooperation and explore opportunities.

“Our participation in Fashion Futures and our continued collaboration with the Fashion Commission is a testament to our ongoing efforts to support the growth of the Kingdom, Saudi designers and talent.”

Other workshops will include a visual merchandising and brand content development master class for industry players, presented by Accademia Costume and Moda, an award-winning, family-run Italian fashion school.

And a fashion stylist, senior executive and political image consultant will share her experience in creating a personal brand.

Meanwhile, thousands of sustainable, commercially available and interactive textiles will be on display at the Fashion Fabrics Expo along with newly developed innovative materials mastered with cutting-edge technologies.

The exhibition aims to positively impact the fashion industry both locally and globally.

Executive Director of the Fashion Commission, Burak Cakmak, said: “Fashion Futures is an opportunity for Saudi Arabia to bring together the global fashion community to drive sustainability, entrepreneurship, diversity and culture, and the innovation.

“We have put innovation at the center of this year’s conference, with textile innovation as the key theme. Creating future opportunities for all, industry experts will share their experience and solutions driven by sustainability.

“Unlocking the potential for cleaner, greener solutions requires consumer, industry and government buy-in that initiatives like Fashion Futures will help achieve.”

The Fashion Commission, one of 11 sector-specific commissions within the Ministry of Culture, is helping to lead the fashion sector forward in the Kingdom.

Founded in 2020, it has been responsible for a number of industry initiatives such as the 100 Saudi Brands showcasing work in New York and Milan.

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