How Roddy Ricch is influencing the tech world

Social media has had mixed results since its inception. It has been a force for great benefit and home to some of the most harmful interactions.

Process exposure refers to social media campaigns in which influencers and users continually show audiences the creative process behind their success and results.

Millions of influencers and celebrities regularly use social media to flaunt the good life and show off their success. While celebrities flaunt their Grammys and Oscars, their followers often have an insatiable hunger for the same outcome without understanding the process behind it.

This severe lack of process exposure has tainted the legacy of the largest social media platforms and made them purveyors of insecurity rather than powerful tools for education and inspiration. However, many positive changes have been overlooked.

Since YouTube launched its live-streaming feature in 2011, live-streaming video has exploded in popularity and has become the most popular content consumed by most social media users. Statistics show that people watch live social videos three times longer than pre-recorded videos.

An unintended effect of this shift to live video is a dramatic increase in process exposure. Compared to creating videos, live streaming greatly enhances the ability of content creators, influencers and celebrities to engage their audiences every step of the way. It has become the reality show of social media.

Grammy winner and Forbes 30 Under 30 artist Roddy Ricch not only observed this shift to live video; he also observed the general social media user’s general desire for more process-oriented content.

After winning several Grammys, BET Awards, and American Music Awards, Ricch decided to venture into tech and build his own portfolio of brands. Ricch’s quest to find the next big tech disruptor brought him to the team at Roll, a new digital platform that promises a new and unique connection experience between celebrities and their followers.

Ricch explained why he immediately saw the potential of the Roll project; “Being invited to participate in the creative process of developing the Roll app was a moment of great inspiration for me as it was put into action, something I’ve felt for a long time; People are tired of watching the results of all our hard work” when working on social media, they want to see all the steps that lead us there. This is the only way people leave education and inspiration. “

“There are so many aspiring artists who think they can just jump up, pick up the mic, and start rapping because they’re inspired by one of my songs, and they don’t know the process behind the outcome. That’s what Roll shows.”

The digital platform is designed to allow artists, creators and celebrities to share with their fans and followers the inside scoop on their personal lives and the process of creating content and music. With Roll, users can access insights for making albums, from late night to early morning, building beats, laying out verses, and shooting music videos. Roll’s vision illustrates the greater benefit of process exposure.

How Process Disclosure Develops Leaders

Ricch firmly believes that process-oriented content is the future of social media content. According to Ricch, process exposure will turn followers into leaders by providing guidance, education, and inspiration.

direction

Today’s youth are deeply inspired by social media creators, celebrities and influencers, sometimes more than others. However, loving a person or an art does not automatically translate into having the ability to replicate that person’s art or results. As process exposure becomes mainstream, young people may make more informed decisions after being exposed to processes they admire.

educate

From academics like Jordan Peterson to athletes like LeBron James, today’s social media users are broadly and solidly influenced. With the continued explosion of process-oriented videos and content, users can get more step-by-step education in many areas. interest.

The number of Americans choosing to go to college is steadily declining; perhaps process-focused content can be a source of quality informal education.

inspiration

According to Ricch, the most notable impact of the Roll app is its inspiring value. In his words, “It’s one thing to know if you should do it, it’s another thing to know how to do it, but inspiration is the most powerful part of what we do. Giving the audience access to both the climax and the Being exposed to the low points of the process motivates them to know that the best men are men at best, and if anyone can do it, of course they can.”

It may not be possible to reduce the amount of unprofitable content posted on the Internet, but there is some promise in gradually pushing more process exposure. Perhaps, social media may finally reach its true potential.

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