Disney’s favorability plummets after pushing politics down consumers’ throats

A new poll shows Disney’s favorability has plummeted since last year, with the company’s approval rating plummeting from 77 percent of respondents to an embarrassing 33 percent.

Unsurprisingly, these are not the results the mainstream media wants to focus on.

Source: “This Is Me” Pride Celebration, Disney Plus

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For context, the poll, commissioned by NBC News and conducted May 5-10 by Hart Research Associates/Public Opinion Strategies, asked a total of 1,000 adults a series of questions related to politics, politicians and Disney.

Ukrainian President Volodymyr Zelensky, Florida Governor Ron DeSantis, the U.S. president and vice president — Joe Biden and Kamala Harris, respectively — and former President Donald Trump are all Politicians mentioned in opinion polls.

Instead, other agencies and political factions named in the NBC-commissioned poll included the U.S. Supreme Court, Democrats and Republicans, with Disney being the only company named.

Source: Out (2021), Pixar

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Florida Politics published an article pointing to a result obtained by Hart Research Associates/Public Opinion Strategies showing Florida Gov. Ron DeSantis was “eliminated” by Disney in terms of popularity.

According to the article, “Polls show Disney outperforming DeSantis in overall popularity with Disney at 33% and DeSantis at 28%,” found in a poll commissioned by NBC accurate data.

The article, shared on social media by Florida political publisher Peter Schorsch, was headlined “Rats > Governor. NBC News Poll: Disney Beats Ron DeSantis in Popularity,” attempting to make a difference to the poll’s results own opinion.

Source: Peter Schorsch, Twitter

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Media strategist Giancarlo Sopo was quick to write on Schorsch’s personal Twitter account: “Oops. I polled Disney and can’t stress how bad the numbers are for them.”

Sopo even shared a screenshot of an NBC-commissioned poll to illustrate his point, writing: “Disney’s name ID is 100%. Last year their favorite/dislike rating was 77-21 (+56). They The pos-neg rating is now 33-30 (or +3).”

“Entertainment brand ratings should not be compared to politicians,” Sopo also noted.

Source: Giancarlo Sopo Twitter

Writer, filmmaker, and researcher Christopher F. Rufo echoes Sopo’s sentiments on social media that Disney’s favorability has plummeted in the last year, attributing the massive decline to the company’s continued pandering to the sober mob .

“The percentage of Americans who have a favorable opinion of Disney has dropped from 77% last year to 33% today,” Rufo noted, adding, “This catastrophic reputational damage — and a warning to other cost.”

Source: Christopher F. Rufo, Twitter

In a series of follow-up tweets, Ruffer doubled down on that particular statement, adding: “Disney built a family-friendly brand over a century, but now it’s not as good as Joe Biden and Donald Trump. So welcome.”

Source: Christopher F. Rufo, Twitter

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“It’s amazing: Brands are generally much more likeable than politicians,” he continued. “But when Disney started promoting left-wing racial and gender politics, it quickly gained roughly the same level of favorability as the most polarized state politicians. There are lessons there.”

Source: Christopher F. Rufo, Twitter

A specific part of the poll, Rufo refers to Ukrainian President Volodymyr Zelensky at the top of the list with 62 percent, followed by Joe Biden with 37 percent, Donald Trump and the U.S. Supreme Court with 62 percent. 36% support tied for first, Disney 33%.

Source: NBC News Survey May 2022, Hart Research Associates/Public Opinion Strategies

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Rufo continued, “We’ll see in the next quarterly earnings report whether this translates into financial consequences.”

“The most recent quarterly earnings report only covered until April 2, before the leaked video drove the media cycle and before the DeSantis legislation,” he noted.

Source: Christopher F. Rufo, Twitter

related: Disney execs admit they’re pushing a ‘totally unclassified gay agenda’, aggressively eliminating gender greetings, and more

The leaked video that Rufo mentioned in his tweet was shared by himself in March of this year. As the material obtained by reporters shows, Karey Burke, president of Disney Universal Entertainment Content, and others have acknowledged that their agenda is to promote gay and queer content in programming aimed at children.

In one of the videos, Burke, who describes herself as a mother of trans and pansexual children, noted how important it was to her “to have many, many, many LGBTQIA characters in our stories.”

“I actually came here as the mother of two odd children. A transgender child and a pansexual child,” she revealed during Disney’s battle with Florida over the Florida Parental Educational Rights Act (HB 1557), Leftists wrongly labelled “don’t speak gay”.

Karey Burke via Bionic Buzz, YouTube

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She continued, “And as a leader. That’s what really moved me because I’ve heard a lot from a lot of colleagues in open forums, emails and phone conversations over the past few weeks. I feel It’s a responsibility to speak up, not just for myself, but for them.”

Burke later admitted, “We have a lot, a lot, a lot of LGBTQIA characters in our stories, and yet we don’t have enough leads and narratives for gay characters to be characters that don’t have to be about gay stories.”

“It was an eye-opener for me,” she said. “I can tell you that I feel like if this moment hadn’t happened, neither I, as a leader nor me as my colleague, would have been concerned about this. Going forward, I will definitely be more so.”

RELATED: Gov. Ron DeSantis reacts to Disney lobbying against Florida anti-beauty bill

The bill, signed by Florida Gov. Ron DeSantis, prohibits the teaching of sexual orientation and gender identity to students in kindergarten through third grade, or in an age-inappropriate manner.

“In Florida, we not only know that parents have a right to participate, we insist that parents have a right to participate,” DeSantis said as he signed the bill into law on Monday, March 28.

Source: Governor Ron DeSantis YouTube

In another tweet, Rufo pointed to Giancarlo Sopo’s article on Twitter calling Florida politics, writing: “We’ve destroyed Disney’s reputation: the company’s offers are down a staggering 53 percent.”

Source: Christopher F. Rufo, Twitter

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Rufo’s assertion isn’t wrong, as he’s been actively adopting Disney’s wake-up practice and is the one who exposed the company’s “totally unsecret gay agenda.”

In an interview with political commentator and talk show host Megan Kelly, Ruffer said he had been following Disney and its political agenda for some time, claiming that he reported on the company’s internal employee training program,” that said America is fundamentally a racist country.”

RELATED: Gov. Ron DeSantis and Florida Republicans want to end Disney’s special Florida tax and administrative district

According to Rufo, Disney’s wake-up program “told white employees to fill out a white privilege checklist and address their white vulnerabilities” before publicly supporting “fashionable left-wing causes like defunding the police and decolonizing you. bookshelf.”

Rufo also said that “one of the most egregious and egregious examples of critical race theory in the workplace” came from Disney, as he explained that once he got hold of the leaked video provided by sources inside the Waking company, he knew “Here’s some exclusive information that people need to hear.”

Source: “This Is Me” Pride Celebration, Disney Plus

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In a recent tweet, Rufo shared two of his tweets in the form of a “how did it start/how it went” meme, drawing attention to a post he made on March 30 that The post, which parallels his most recent post about the company’s collapse, has been in a good position since last year.

“We’re waging a moral war on Disney. We’re turning half their customers against them,” Rufo wrote prophetically in March after sharing a leaked video from the company.

Source: Christopher F. Rufo, Twitter

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Rufo’s original post was also retweeted by Dr. Jordan B. Peterson, who asserted: “It’s not too early.”

“How many children do we need to sacrifice for our narcissistic delusions of tolerance?” Peterson asked further. “Seeing a Disney executive claiming her child is trans and ‘pansexual,'” he continued, pointing to Burke’s comments seen in the leaked video, adding, “Now imagine what she must be like. .”

Source: Jordan Peterson, Twitter

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“Deservedly, maybe a turning point,” Peterson added, retweeting Rufo’s comparison post, hoping “perhaps the moralization of the awakening of corporate elites will slow down…”

Source: Jordan Peterson, Twitter

What do you think of Giancarlo Sopo and Christopher Rufo’s comments on Disney’s dramatic drop in ratings in this recent poll? Let us know your thoughts in the comments section below or on social media.

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